Quadrifoglio Group receives Mediastars Special Star recognition for the Creative Direction of the institutional website
The technical advertising prize was awarded in the Internet & Multimedia category by the jury of the XXVII Edition of the Mediastars Award.
Mediastars is one of the most successful awards at national level in the field of Advertising, Corporate Identity and Multimedia Communication that enhances the creativity and professionalism of those who work in the development of classic and multimedia communication.
At the 2023 Edition, Quadrifoglio Group was awarded the Special Star for the Creative Direction of the new institutional website, within the Internet & Multimedia category. It is a recognition ‘assigned to Professional Technicians for the individual items of professional specialization related to each Section and have been assigned to those who have obtained the highest score in the technical votes of each Jury.
The award comes one year after the important phase of corporate rebranding and reorganization and which marked the beginning of a new path towards further growth and internationalization. The result of a process of evolution and renewal, the Brand Identity has been redesigned within a more articulated design system to allow the three divisions Office, Lighting and Living to be immediately identified.
All touchpoints have been affected by a profound restyling and, among these, the institutional website could not be missing. With a new look and a clear layout, it allows users intuitive navigation and easy consultation of content. On the homepage, an opening video tells the different souls of Quadrifoglio Group.
Scrolling down the page, the three business units Design Office, Design Living and Design Lighting are immediately recognizable thanks to the association with the geometric shapes of the square, the circle and the rhombus, respectively in gray, pearl and powder.
In the ‘Company’ section, the three symbols are used to explode the key concepts around which the Group’s philosophy revolves: well-being, attention to people and innovation.
The navigation menu then gives the possibility to directly access the three divisions Office, Living and Lighting, each of which presents the products, organized by category, accompanied by descriptions, technical data sheets and large photo galleries that bring out the versatility of the proposals.
Full of ideas and suggestions is the ‘Environments’ section that provides an overview of the proposals in the catalog to furnish the various spaces in business, hospitality and residential contexts.
Under ‘Realizations’ it is possible to discover the projects and references in which the Quadrifoglio Group collections have been able to interpret from time to time, the different practical and aesthetic needs of customers and clients.
Finally, ‘Stories’ updates visitors with the latest news from the Company with video interviews with designers and architects, special initiatives and participation in the most important national and international fairs.
To tell the world of Quadrifoglio Group, its soul, its history and its wide portfolio, an empathetic, engaging and fresh tone of voice was chosen.
A careful work and a meticulous study carried out together with the web agency Site by Site have therefore led to the online launch of a site with a clean, symmetrical and elegant design both in terms of graphics and content. The look & feel fully reflects the values and spirit of Quadrifoglio Group, a company with a visionary approach, with production totally Made in Italy that since 1991 has been designing and manufacturing furnishings focusing on the well-being of people and their needs.